EXPERIENCE
Fluent360, Chicago, IL
Freelance – March 2024 – Present
Executive Integrated Producer – Nissan United, May 2022 – March 2024
-Led integrated productions for all multicultural content (AA HM AAPI LGTBQ) for Nissan United USA, including celebrity productions and activations, interfacing with Nissan partner agencies for integration and efficiencies.
Established fluid relationship with Nissan’s cost consultant EVP for due diligence & financial oversight
Partnered with multicultural media vendors & organizations to produce activations and live events
Led production of four cultural moments campaigns for HM, AA & LGTBQ markets, and partnered with TBWA/Chiat for Brand & Retail campaigns
MARCA, Miami, FL
Executive Integrated Producer, Sept 2014 – March 2022
-Established and led the development of a new Production Department from inception, including operational processes and client/vendor financial procedures.
Implemented digital spot archives and provided training to creative and client services departments, ensuring seamless integration with production functions.
Mentored and trained junior producers to enhance their skills and expertise in the production domain.
Negotiated celebrity contracts, supervised international production with music star Wisin for H&R Block US, orchestrating simultaneous TV, radio, digital & live events for maximum efficiency.
Produced over 50 spots within a year with Mexican celebrity Eugenio Derbez for Dish US, optimizing schedule and efficiencies.
Led first ever General Market Campaigns in Agency’s history for Dish Networks US
Alma DDB, Miami, FL
Director of Production, March 2009 – June 2014
-Transformed traditional Broadcast Dept. into a digitally-capable, multi-platform department.
Achieved significant annual cost savings of 8 to 15% off the overall production budget
Led the successful production of the first-ever pan-regional Portuguese/Spanish campaign for Goodyear Latam
Produced Integrated campaigns for State Farm and McDonald’s related to the World Cup
Drove the Production Department to consistently high standards and achieved the most successful year in the Agency’s history in terms of awards, including Cannes Lions and Effie’s
Del Rivero-Messianu/Alma DDB, Miami, FL
Senior Broadcast Producer, June 2005 – Feb 2009
-Produced over 50 TV campaigns in International and US production hubs.
Collaborated with award winning international directors and production companies
Managed the Agency’s first Branded Content project for State Farm
Led the production of the first ever automotive campaign for Hyundai within the Agency
Produced the McDonald’s Soccer World Cup Campaign with the Mexican National Team for the USH Market, achieving significant notice within the industry
Grey/Wing Latino, New York, NY
Senior Broadcast Producer, Jan 2004 – May 2005
-Supervised all P&G productions for US Hispanic and Latin America.
Managed advertising campaigns for beauty products, with a focus on Pantene
Oversaw the production of the celebrity models “Testimonials” campaign for Latam
Y&R/The Bravo Group, New York, NY
Broadcast Producer, May 2002 – Dec 2003
Managed operations for 20Square, Bravo’s in-house editorial/SFX/graphics department.
Oversaw fast-rate production needs for AT&T & Sears
Developed 20Square into a profitable agency asset
Produced content for clients including AT&T, Sears, Unilever & Kraft
Coordinated editorial, SFX, and graphics for client projects
EDUCATION
DDB Management Training Program
MFA - FSU Film School
Bachelor of Arts - University of Florida
Languages – fluent in English & Spanish, conversational French